Superbowl Silly Season.

It was interesting to see how much people were tweeting the Superbowl ads as they aired. It's become a self-fulfilling prophecy. The richest ad space on the planet ($2.7 million per 30 seconds) becomes an event. But I'm wondering if it's only an event for those in the industry.

Sorry to tell you folks, but the huge audience is there for the football game and maybe the half-time show. The ads are as interruptive as ever and seemingly more ignored than ever before.


You might think that Fedex had a better spot than cars.com or Tide but I'm not sure regular people were watching.

Added Link: Courtesy of Marcus, a time-lapse video of people watching the game (in the breaks between eating). Sadly, ad-breaks aren't highlighted.