One of my pet hates is the way that marketing departments outsource so much of their work. It's a question of balancing specialist skills against intimate knowledge of the product/service and its marketplace and I'm not sure that balance is correctly maintained.
But sometimes, I accept, I am too critical of agencies. Today, for example, I am sure the clients of an international agency will be reassured to know that its staff are increasing their skillset in response to this memo.
Subject: Think Chairs
Hi,
????????? from ???????? will be in the office on Friday February 15, to do a quick demo on how to use your chair.
He will be covering the following:
Alive Seating
Ergonomic Principles
Environmental Story
Please make sure that you bring your chair to the session.
(The Oklahoma bombing memorial are chairs worth thinking about.)
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