Real Difference?

Talking of different, I'm still bemused by Becks Vier and their "different by choice" campaign. They may well be, but the only objective attribute they mention is the 4% alcohol strength which, of course, is also enshrined in their name.

As a drinker of bottled Becks (5%), that strikes me as a claim to Vier being a weaker beer while the question of taste which is what they're really wanting to emphasise is lost in the shuffle. Yet again, we see how difficult it is to get two ideas across simultaneously.