Thanks to Jeremy at Penguin, I've finally tracked down a photo of a poster that I saw in the Tube weeks ago. There are so many new books out there each month that differentiation is formidably difficult, so I love the way they speak to the reader by talking in unliterary language.
It's a nice example of focussing on feelings of familiarity and copying rather than emphasising the story content. I, for one, am well aware of the "tractors" book even though I didn't read it and couldn't name it or its author but immediately I am engaged by the poster and thinking about the new book. Job done.
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