If your company believes in something, then don't just co-opt the sentiment as a tagline. Walking the walk is what counts, both in real life and in terms of customer approval.
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Co-Opting Causes Causes Customer Concern.
Co-Opting Causes Causes Customer Concern.
Written By Unknown on Thursday, 9 October 2008 | 22:09
If your company believes in something, then don't just co-opt the sentiment as a tagline. Walking the walk is what counts, both in real life and in terms of customer approval.
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