Recognise Your Own Bubble.

Last April when this rickrolling flashmob took place in London, there were rumours of commercial sponsorship and friends told me there were as many spectators as participants. The words jumping shark came to mind.

So, last week when I read some press coverage about how the ad below had been shot guerilla-style the day before and was to debut on Friday night, my immediate reaction was one of shrugging disenchantment. The usual suspects of plagiarism, bandwagons and unimaginative creatives raised their heads. But maybe that's unfair.

While I don't know if it's a good ad or contrived nonsense, it's reminded me that we all have to be very careful not to assume that our experience/worldview is that of the majority. Most people probably don't know the term flashmob, the YouTube views are not high, and real life does not revolve around online memes. If everybody knew what you knew, then you wouldn't have much to talk about would you?