Common Sense Isn't.

In recent weeks, I've blogged less frequently than before because I felt it had all been said and that surely everybody knows this stuff.

But tonight, I heard industry practitioners speaking of clients worried about losing control of their messaging, obsessed with identifying those mythical influencers and, best of all, of the opinion that "the internet was only for people who love us or hate us - when we should surely be focussing on the indifferent masses."

Perhaps your competitors don't know half as much as you think they do. Perhaps that gives you a great opportunity to steal a march on them.