The 8 Ps Of Performance Marketing.

Expanding upon the thinking behind my post about the lessons of live performance for marketers, I've come up with eight attributes of great performance. They all begin with P. That's the law.

Presence: Great performers command their stage.
You should command your category.

Purpose: Great performers exude so that their presence is unquestioned.
You have to similarly exude a sense of purpose, the reason you’re there.

Personality: Great performers radiate humanity and enjoyment.
You should too.

Prescience: Great performers never seem dated.
You'll be supplanted by the new if you don't do the same.

Poise: Great performers adapt to their audience, but crush hecklers.
You should listen to your users, but ignore or destroy trolls.

Playfulness: Great performers understand the power of humour and play.
You will slowly alienate your audience if you insist on being too serious.

Pacing: Great performers never coast.
You risk losing your audience if you do.

Persistence: Great performers don’t assume an encore, they earn it.
You should too.