The Medium Is the Message.

Last week, I attended an unusual evening built around neuroscientist David Eagleman's book of short stories about what happens when you die.

As well as the engaging conversation of Phillip Pullman, there were a series of live and recorded readings by luminaries such as Jarvis Cocker, Stephen Fry and Miranda Richardson. And it was this that fascinated me - some of us preferred the live performances, others found ourselves more engaged in the disembodied voice of the recorded readings.

In an attention economy, it is crucial to remember that distraction takes many different forms.