This wonderful showdown started with the recent Bollywood hit 'Band Baaja Baaraat', starring Ranveer Singh and Anushka Sharma, and its going to be the first movie to be screened on the YouTube Box Office.
Popular Movies that are available in the YouTube portfolio which are estimated to over 1500 titles including regional language films can now be viewed by users in a number of resolutions up to 1080p HD.
With this new development YouTube Box Office will take movie watching to whole new dimension thereby making it more social and interactive to the audience.
For this initiative to be successful according to the Online Video Sharing Giant, "We are working with the companies to fulfil business needs, from securing global distribution to marketing films, creating new business models around old content, and engaging with fans,” Gautam Anand, Director ( Content Partnerships ) of YouTube Japan-APAC, told the Economic Times. The source of revenue will be mainly advertising .
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