Eyebrows Might Be Raised.

Jane McGonigal made a great comment on my T-mobile post suggesting the increasing need for an advertising strategy to have

clearly better design for actual participation and less spectacle. it's only good to provoke awe and wonder if you then give people the means to produce it themselves.

So here's one I found earlier that's clearly easy for people to imitate and recreate. I wonder if any agency will utilise it. Tonight perhaps?