Fix The Unrecognised Problem.

Regardless of whether this is a spoof or not, it emphasises that the oft-stated maxim of "meeting a customer need that they didn't know they had" is only part of the story. You also have to do it in a way that is obviously practical, hard to improve upon and about which the users will be openly and convincingly passionate. Obtaining that traction is difficult and that's why so many product launches fail.