As I keep saying, imposed branding is only skin-deep. Your customers want to connect with your corporate DNA because that is where those buzzwords authenticity and consistency are truly proven. Or undermined.
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The Costs Of Branding.
The Costs Of Branding.
Written By Unknown on Tuesday 16 February 2010 | 13:59
As I keep saying, imposed branding is only skin-deep. Your customers want to connect with your corporate DNA because that is where those buzzwords authenticity and consistency are truly proven. Or undermined.
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