Initially, the carrier said the promotion will go on until the end of January, 2013, but now the timeframe of the deal has been extended to February 21.

This is great news for AT&T customers, who want to upgrade to the Lumia 920, but aren't eligible to do so before February. At CES 2013, AT&T mentioned that the Lumia 920 was selling very well, but the promo extension could indicate that the carrier has some trouble shipping all of its available Lumia 920 stock.
For $99.99 (on a 2-year contract), the US carrier is making the Nokia Lumia 920 the obvious choice for the Windows Phone 8 fans in US.
Source | Via
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