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Strategic Mismarketing.

Written By Unknown on Friday, 17 December 2010 | 07:19

Yahoo are pilloried for closing down a number of their acquisitions after failing to develop them. Nokia have been called the place where great ideas go to die for similar reason and Google, News International and many others have received similar appraisals.

Outside the digital world, we know that the vast majority of product launches fail and I've often repeated the dirty secret of investment banking that most mergers denude shareholder value.

It's all symptomatic of a failure to understand markets; the consequent pursuit of quantity of customers over quality of customers; and the failure to recall that realisation that having high quality (i.e. long-term) customers is dependent on exhibiting requires high quality customer-centric behaviour at all times.

Flash Helmuts.

Written By Unknown on Wednesday, 15 December 2010 | 03:48



BMW's cinema ad above is getting a lot of online attention, but to me it's all flash and no substance. The portentous nonsense at the start of the clip is the worst type of quasi justification that says everything about creative cleverness and nothing about creative relevance. It's an attention-grabbing gimmick that draws attention to the gimmick.

Until you can link the clever idea to a genuine marketing goal, the clever idea should stay in the drawer.

Pursue Greatness.

Written By Unknown on Monday, 13 December 2010 | 02:35

A new documentary focuses on Bruce Springsteen's recording of Darkness on The Edge of town back in 1977. In an aside he recalled his musical ambitions back then.

I didn't want to be rich.
I didn't want to be famous.
I just wanted to be great.


Not a bad marketing philosophy when you think about it.

The tricks hackers use, and what you can do to foil them.

Written By Unknown on Friday, 10 December 2010 | 05:14

I was going through an article at pc world and came across this. Please tech geeks looking for how hackers hack, here you are. I bring this piece of writing by Kim & Zetter to enlighten your mindset. 
The tricks hackers use, and what you can do to foil them.

Kim Zetter and Andrew Brandt, PCWorld.com

With the click of a mouse on one computer, the screen of the laptop a few feet away flashes wildly as a flood of data flies silently across a private network cable connecting the two machines. Within a minute the laptop's file sharing password is compromised.

"The computer is having a bad day," says a reporter as he watches the effect of the attack on his machine. "Packets are coming at it so fast, the firewall doesn't know what to do."

Some hackers claim they can teach a monkey how to hack in a couple of hours. We asked two hackers, Syke and Optyx (at their request, we are using their hacking pseudonyms rather than their real names), to give us non-simian reporters a demonstration.

What we got was a sometimes-frightening view of how easily nearly anyone's computer--at home or at work, protected or not--can be cracked by a determined hacker. But we also found out that computer users can make a hacker's job much harder by avoiding a few common mistakes.

Syke, a 23-year-old white-hat hacker, and Optyx, a 19-year-old self-proclaimed black hat, both work in computer security (Syke, until recently, for a well-known security software vendor; Optyx for an application service provider).

They launch their attack on our notebook from desktop computers located in the windowless basement that is New Hack City, a sort of hacker research-and-development lab (and part-time party lounge).

The lab's rooms are filled with over a dozen Sun SPARC servers, assorted network hubs and mountains of ethernet cable, an arcade-size Ms. Pac Man game, and a DJ tower stocked with music-mixing equipment for all-night hacker jams.

Hacking 101

"You should understand," says Optyx, as he enters a few commands that bring our machine to its knees, "no matter what people do, hackers will always find a way to get into systems."

Just as he says this, Optyx uses a program to get the laptop to spew out a bit of data identifying its operating system and version.

He then runs the program that cracked the file sharing password in the blink of an eye. We watch as he uses another tool to root through files in the laptop's shared directory.

As hacking goes, the methods our two instructors use on our laptop are not very elegant--the equivalent of using brute force to knock in a door--and through the machine's software firewall, we are immediately aware that the machine is being hacked. But, save from disconnecting our machine from the network cable, we're powerless to stop it.

Most hacking attacks, however, are much more invisible.
 
Open Sesame

The methods hackers use to attack your machine or network are fairly simple. A hacker scans for vulnerable systems by using a demon dialer (which will redial a number repeatedly until a connection is made) or a wardialer (an application that uses a modem to dial thousands of random phone numbers to find another modem connected to a computer).

Another approach used to target computers with persistent connections, such as DSL or cable connections, employs a scanner program that sequentially "pings" IP addresses of networked systems to see if the system is up and running.

Where can a hacker find such tools? On the Internet, of course.

Sites containing dozens of free, relatively easy-to-use hacking tools available for download are easy to find on the Net. While understanding how these tools work is not always easy, many files include homegrown documentation written in hacker shoptalk.

Among the programs available are scanning utilities that reveal the vulnerabilities on a computer or network and sniffing programs that let hackers spy on data passing between machines.

Hackers also use the Net to share lists of vulnerable IP addresses--the unique location of Internet-connected computers with unpatched security holes. Addresses of computers that have already been loaded with a Trojan horse are available for anyone to exploit (in many cases without the owner of the computer knowing).

Once the hacker finds a machine, he uses a hacker tool such as Whisker to identify in less than a second what operating system the machine is using and whether any unpatched holes exist in it. Whisker, one of a handful of legitimate tools used by system administrators to test the security of their systems, also provides a list of exploits the hacker can use to take advantage of these holes.

Security Software Alone Can't Stop Them

Syke and Optyx explain that several conditions make it easier for them to hack into a system. Lax security is one of them--such as when a company uses no passwords on its system or fails to change Windows' default passwords.

In October 2000 hackers broke into Microsoft's system and viewed source code for the latest versions of Windows and Office after discovering a default password that an employee never bothered to change.

Other common mistakes: When system administrators don't update software with security patches, they leave vulnerable ports open to attack. Or when they install expensive intrusion detection systems, some fail to monitor the alarms that warn them when an intruder is breaking in.

Still another boon to hackers is a firewall or router that is misconfigured, allowing hackers to "sniff" pieces of data--passwords, e-mail, or files--that pass through the network.
 
Got Root?

Once a hacker cracks into a system, his next goal is to get root, or give himself the highest level of access on the machine. The hacker can use little-known commands to get root, or can search the documents in the system's hard drive for a file or e-mail message that contains the system administrator's password.

Armed with root access, he can create legitimate-looking user accounts and log in whenever he wants without attracting attention. He can also alter or delete system logs to erase any evidence (such as command lines) that he gained access to the system.

But a hacker doesn't need root access to affect a system. He can misroute traffic intended to go to one company's Web server to a different one. Or, exploiting a well-documented bug (for which there's a patch that many sites haven't applied), a hacker can replace any Web page with his own text using a simple set of UNIX commands typed into the browser's Address bar.

Denying Service

A more serious threat, however, comes from skilled hackers who launch a denial-of-service attack, in which a Web server is flooded with so many requests that it stops responding altogether.

Previously one of the most common attacks, DoS attacks are now much harder to accomplish. Large Internet companies counter them by buying larger Internet pipes, which are harder to fill with the junk data hackers throw at them. The more bandwidth a company has, the more service the hacker needs to interrupt in order to produce a noticeable effect.

Hackers quickly learned that a single computer couldn't send enough phony requests to deny service, so they came up with a clever approach that employs dozens of hacked computers, working in synch to execute a distributed denial-of-service attack.

A DDoS attack uses as many computers as the hacker can control (called "zombies") to send bogus data requests to a targeted server. To unleash the attack, the hacker sends just one command, which propagates to all of the zombies and causes a near-instantaneous death-by-data on the Web server.

A hacker can also use an army of compromised computers to steal data--such as credit card numbers and proprietary corporate files--without leaving a clear trail. The hacker hops from machine to machine and then launches an attack that passes through all of them, creating a maze of connections for authorities to sift through.

University systems are prime targets for such activity, since administrators often leave student accounts active after students have graduated. A hacker can take over the account and use it as a base to attack another system.

In December 2000 hackers broke into a U.S. Air Force system in Virginia and downloaded code for controlling communication and spy satellites to a computer in Sweden. The Swedish company that owned the system housing the data had no idea hackers were using its computer, and cooperated with authorities.

From Sweden the activity was traced to a university machine in Germany, which authorities also believe was being used by a distant hacker.
 
Online Espionage

Hackers can silently collect information from a machine for months without being detected. Using a Trojan horse, a hacker can log keystrokes on a computer (to obtain a user's passwords) or use a "sniffing" program to collect sensitive data as it passes from one computer to another.

Sniffer software is a bit like a radio in that it simply listens for traffic to pass by it on the network wire. Sniffers are undetectable by the user and (usually) by the system administrator.
 
Nowhere to Hide

It might seem that, with all the ways hackers can get into your system, there's no safe place for your data to hide. Optyx would agree--to a point.

Casually typing commands on his keyboard that sends our laptop into further frenzy, Optyx says that simply running antivirus software alone, or having a firewall or intrusion detection system, won't prevent the theft of data or hacking of your computer.

"If people hack your machine," continues Optyx, "they hack it through a vulnerability."

He recommends that, in addition to using the above tools, every user install the latest security patches on their critical software, including the operating system and the applications they regularly use. "The only way to protect yourself is to patch up the holes," he says.

Kim Zetter and Andrew Brandt are PC World senior associate editors who cover security and privacy issues.

Shell Command Library - Linux Unix

Definition of Shell Command. (Shell Command Glossary

  • Built-in shell commands are part of a shell.
  • Each shell (e.g., C Shell, Bourne Shell and Korn Shell) has a set of commands built into its program.
  • Shell commands vary from one shell to another, but the commands within each shell stay the same across Linux / Unix distributions and variants.
  • To find out the usage of a shell command in the currently active shell on your computer, you can use the man command.
Also Known As: Built-in Shell Command

Important Note: Shell commands may vary in syntax and usage from one type of shell to another. The shell command library here is provided as general references. Use the man command to see how a command is used in a particular shell.

C Shell Commands and What They Do

The C shell provides the following built-in commands:

# Marks a command.
alias Displays alias.
bg Resumes job in the background.
break Resumes execution after the loop.
breaksw Breaks from a switch command; resumes after the endsw command.
case Defines a label in a switch command.
cd Changes directory.
chdir Changes directory, same as cd.
continue Continues a loop.
default Specifies the default case in a switch.
dirs Displays the directory stack.
echo Writes arguments to the standard output of the shell.
eval Evaluates a command.
exec Executes the command in the current shell.
exit Exits the shell.
fg Brings a job in the foreground.
foreach Specifies a looping control statement and execute a sequence of commands until reaching an end command.
glob Writes arguments to the standard output of the shell, like the echo command, but without the new line.
goto Continues execution after the specified label.
hashstat Displays hash table statistics.
history Displays the history list.
if Executes a command if condition met.
jobs Lists active jobs.
 kill Sends a signal to a process. term (terminate) is the default signal.
limit Sets or list system resource limits.
login Logs on.
logout Logs out.
nice Changes the priority of commands run in the shell.
nohup Ignores the hangup signal.
notify Notifies the user about changes in job status.
onintr Tells the shell what to do on interrupt.
popd Pops the top directory off the directory stack and changes to the new top directory.
pushd Exchanges the top two elements of the directory stack.
rehash Re-computes the hash table of the contents of the directories in the path shell variable.
repeat Repeats the execution of a command.
set Displays or set the value of a shell variable.
setenv Sets environment variables.
shift Shifts shell arguments.
source Reads commands from a script.
stop Stops a background job.
suspend Stops the current shell.
switch Starts a switch.
time Displays the time used to execute commands.
umask Shows or set file permissions.
unalias Removes command alias.
unhash Disables the internal hash table.
unlimit Removes limitations on system Resource.
unset Deletes shell variables.
unsetenv Deletes environment variables.
wait Waits for background jobs to complete.
while …end Executes the commands between the while and matching end statements repeatedly.
@ Displays or set the values of all the shell variables.

A Pro Definition of 'Hacker'? Is that the same as a 'hax0r'?


Question: What is a 'Hacker'? Is that the same as a 'hax0r'?

You've heard of "hackers", and you've seen sensationalized versions of hackers in movies. But what exactly is a hacker? And are they the same as "haxors"?

Answer: A hacker is a computer user who, for either negative or positive motivations, will manipulate and break into computer systems. You will see the "hacker" term spelled creatively in different ways, such as "haxor", "Hax0r", and "H4X0R", all of which mean the same thing.

Originally, a hacker of the 1980's was strictly evil and dishonest: a criminal who would illegally and unethically take control of computers and networks. And indeed, that criminal definition still applies today in the 21st century. However, the term hacker has also broadened to include non-criminal computer users. Today, "hacker" encompasses "black hat", "white hat", and "grey hat" computer users:

There are 3 modern types of hackers:

   1. Black Hats: Criminal Hackers. Common job: Penetration Tester.
   2. White Hats: Ethical Hackers. Common job: Network Security Specialist.
   3. Grey Hats: Deals in both of the above (jack of all trades, master of none).

1) Classic "Black Hat" Hackers = Criminals/Lawbreakers

 
This is the classic definition of a hacker: a computer user who willfully seeks to vandalize or commit theft on other people's networks. This classic hacker is also known as a "black hat hacker" because of his malicious motivations. Black hats are gifted but unethical computer users who are motivated by feelings of power and petty revenge. They are electronic thugs, in every sense of the word, and share the same personality traits as punk teens who smash bus stop windows for personal satisfaction.

Black hat hackers are renowned for the following common cybercrimes:
 
  • DOS/DDOS attacks that overload Internet servers.Defacing websites by hijacking control and replacing the main page photos with rude slogans. (see example here)
  • Performing identity theft by stealing private information of individuals.
  • Botnetting: taking remote control of dozens of personal computers, and programming them to "zombie" as spam broadcasters.
2) White Hat "Ethical Hackers" = Network Security Specialists
 
Different from the classic black hat hackers, white hat hackers have honorable, or at least benign, motivations. A white hat "ethical hacker" is a talented computer security user employed to help protect computer networks. These white hats are not unlike former convicts who take on work as store security guards. While they themselves may not be completely ethical, their vocation is considered white hat. Ethical hackers are usually motivated by a steady paycheck. It is not surprising to see ethical hackers spending those paychecks on very expensive personal computers in their personal lives, so they can play online games after work. As long as they have a good-paying job to support their personal habits, an ethical hacker is usually not motivated to destroy nor steal from their employer.

Related: White Hat "Academic Hackers" = Creative Computer Artists
 
Another kind of white hat is the "academic hacker": a computer artisan who is not interested in protecting systems, but rather in creating clever programs and beautiful interfaces. If you are an academic hacker, for example, you will take existing programmatic code, and improve upon it through clever alterations and additions. "Academic hacking" is about obsessively innovating computer code so that it becomes more beautiful or more efficient as a program. Academic hackers, in general, are harmless and do not seek to hurt other people's networks. Academic white hats are often graduate students in computer programming.

3) Grey Hat Hackers = Uncertain which side of the law to stand for.
 
Grey hats are often "hobby hackers": users with basic or intermediate tech skills who like to disassemble and modify their own computers for hobby pleasure, and who also dabble in minor white collar crimes, like file-sharing movies or cracking software. Yes, millions of p2p downloaders are hobby hackers. And indeed, if you have ever modified your router and firewall to allow faster p2p downloads, you could describe yourself as a "grey hat" hobby hacker. Gratefully, only a small percentage of hobby hackers ever escalate into becoming serious black hat hackers.

Question: are you a white hat or grey hat hobby hacker?

Answer: if you obsessively tinker with your computer hardware and software, the answer is yes, you are a white hat hobby hacker. If you obsessively tinker and you like to dabble in breaking software locks and music copyright, then you are a grey hat hobby hacker. In 2010, this connotation is not a negative thing.

Top 3 Premium Windows Password Recovery Tools

Realizing that you've forgotten your Windows password is guaranteed to strike panic in anyone. Luckily, there are several programs and services that can help "hack" into your own Windows PC!

Important: Please read my Windows Password Recovery Programs FAQ before you pay for any Windows password cracking program.

Below are the top 3 premium Windows password recovery tools available today.

1. Active Password Changer Professional
Active Password Changer Professional 
Active Password Changer Professional is the best premium password recovery program I've tested. It's very easy to setup and use, making it an appropriate password hacking tool for even the most novice of computer users.

Like other programs listed here, Active Password Changer Professional deletes passwords - it does not recover them. The end result is the same though - you get access to your computer again!

In a test on a Windows XP PC, Active Password Changer Professional deleted the 10-character password to my user account instantly. Active Password Changer Professional supports Windows 7, Windows Vista, Windows Server 2008 & 2003, and Windows XP.

Active Password Changer Professional is currently priced at $49.95 USD.

2. Windows Password Reset

Like many of these password programs, Windows Password Reset does not actually recover the password but instead removes it.

Windows Password Reset does not have a fancy user interface but the program was very easy to burn to a CD using the included image burning software and was even easier to use.

I tested Windows Password Reset v6.0 using their demonstration version which verified compatibility with my computer but did not actually reset the password. I'm working on a review with the full version of the program.

Windows Password Reset supports Windows Vista, Windows Server 2008 & 2003, Windows XP, Windows 2000, and Windows NT.

Windows Password Reset is currently priced at $19.95 USD.


3. Login Recovery
Summary coming soon...

The software used by Login Recovery supports Windows 7, Windows Vista, Windows Server 2008 & 2003, Windows XP, Windows 2000, and Windows NT.

The Login Recovery service is currently priced at $34.50 USD per use. Purchase the Login Recovery Service


Windows Password Recovery Tools Aren't Necessary if You're Proactive!

These Windows password recovery tools really come in handy when you need them but there's a much easier way to access your account if you forget your password - create a password reset disk!



Please if you feel I've omitted a list that is important pls do use the comment to below to add it.
 
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